eHarmony UK Popcorn TV Advert

The eHarmony advert uses Sephra’s 8oz Popcorn Machine which is ideal for commercial use.
The 8oz kettle can produce 8oz’s of popcorn every 3 minutes, whilst keeping the popped popcorn warm on the heater deck. Sephra’s 8oz Popcorn Machine includes a matching cart although it can be used without as seen in eHarmony’s promotion campaign video.

The 8oz Machine Features include a removable kettle, sturdy metal construction and a removable kernel tray.

Inspired by their new popcorn-themed TV advert, eHarmony.co.uk celebrated all things cinema. While the weather outside might be frightful, the cinema always makes for a cosy date, plus you know there will be lots to talk about over a drink afterwards.

There’s some furious competition between TV dating sites right now, and that means a plethora of TV ads. One campaign simply shows happy daters on happy dates, but eHarmony have gone more leftfield, using a bizarre scenario to promote their rigorous compatability checks. Nicely executed, and certainly standing out from the crowd, it’s unfortunate it took three viewings to notice the popcorn machine was moving closer to the woman. And quite what the exploding kernels are supposed to represent, I shudder to think. Magnus Shaw

eHarmony once again draws attention to the unimpressive algorithms of their rivals by suggesting that they’re so undiscerning that they could pair a woman with an inanimate object. John Lloyd’s expertly-delivered VO combines well with the understated comedy of the woman’s calm acceptance of the situation. David Reviews

Some strains of corn are now cultivated specifically as popping corns.
Some strains of corn are now cultivated specifically as popping corns.

Popcorn Explained

Popcorn is a type of corn that expands from the kernel and puffs up when heated and is able to pop like amaranth grain, sorghum, quinoa, and millet. When heated, pressure builds within the kernel, and a small explosion (or “pop”) is the end result. Some strains of corn are now cultivated specifically as popping corns.

There are various techniques for popping corn. Along with prepackaged options, which is generally intended to be prepared in a microwave oven, there are small home appliances for popping corn. These methods require the use of minimally processed popping corn.

A larger-scale, commercial machine was invented by Charles Cretors in the late 19th century.

Unpopped popcorn is considered nonperishable and will last indefinitely if stored in ideal conditions.

Depending on how it is prepared and cooked, some consider it to be a health food, while others caution against it for a variety of reasons. Popcorn can also have non-food applications, ranging from holiday decorations to packaging materials.

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