Are you tired of eating alone? Why not try dining with your mirror image? Your food will taste better, according to a recent cognitive science study. Continue reading Eating while looking at yourself in the mirror makes food taste better
Make your Popcorn come to life with Sephra’s (Patent Protected) Theatrical Popcorn Staging Cabinet! Continue reading Theatrical Popcorn Staging Cabinet
Fife Business Matters met up with business man David Archer, Managing Director of Sephra Europe Ltd and heard how his love of music led to the creation of an innovative, fun foods company. Continue reading Fife Business Matters meets business man David Archer
Sephra is proud to present the NEW and innovative Self Serve Popcorn Dispensing Machine. With fantastic features to make it easy to use by both consumer and retailer this new way of allowing customers to serve them selves adds tremendous theatre and customer interaction whilst ensuring increased profitability with low overheads. Continue reading Sephra Self Serve Popcorn Machine
The next immersive installment in Edible Cinema’s series of sensory adventures will feature a unique menu corresponding to Charlie and the Chocolate Factory. Continue reading Edible Cinema is a Treat for the Tastebuds, Eyes, and Ears
The eHarmony advert uses Sephra’s 8oz Popcorn Machine which is ideal for commercial use.
The 8oz kettle can produce 8oz’s of popcorn every 3 minutes, whilst keeping the popped popcorn warm on the heater deck. Sephra’s 8oz Popcorn Machine includes a matching cart although it can be used without as seen in eHarmony’s promotion campaign video. Continue reading eHarmony UK Popcorn TV Advert
Can you imagine Anna Wintour stuffing her face with sweet ’n’ salty between Fashion Show ‘frows’? Well, it might not be as far from reality as you think: the renaissance of popcorn saw it become the ‘official snack’ of London Fashion Week. Continue reading All Hail Popcorn!
Science says eating popcorn at the movies makes us immune to advertisements.
Researches at Cologne University, Germany, have discovered that snacking whilst at the cinema significantly disrupts the effectiveness of pre-movie advertising. Their findings show that whenever our brains are introduced to a new brand name we will subconsciously simulate its pronunciation. This then helps the message become engrained in our minds, which in turn benefits advertisers.
Eating popcorn whilst pre-movie adverts are showing interrupts the subconscious act of brand pronunciation and therefore reduces the adverts effectiveness.
In order to prove this theory was correct, the researchers took 96 people of mixed gender and race to the movies. Half the participants were given popcorn and the other half a sugar cube. The sugar cube dissolved quickly leaving the mouth free to move during the commercials. The popcorn however, lasted the duration of the commercials plus more.
A week following the experiment, the participants were presented with images of a series of products, of which only half had been advertised within the session. They were then asked to indicate the products, which interested them.
The participants who had received only the sugar cube showed positive physiological responses towards the advertised products. Due to their mouths being free to simulate the pronunciation of the advertised brands, the sugar cube participants had a subconscious familiarity with the product names. The participants who had received popcorn showed no such advertising effect.
In conclusion, the activity of eating popcorn disturbed the inner speech, which enables brands to remain subconsciously familiar within the brain. This therefore reduces the effects of visual advertisement.
Sources: University of Cologne: Popcorn in the Cinema.