Dark chocolate has already been hailed for its positive effects on cardiovascular health – and now a study undertaken at London’s Kingston University has found the tasty treat could help give sports enthusiasts an extra athletic edge in their fitness training. Continue reading Dark Chocolate could enhance Athletic Performance
For all of you who have given up sweets for Lent, I apologize in advance. Just remember, Easter is coming. Continue reading My Favourite Brain Food… Chocolate.
“The experience of chocolate craving”- an extract from The Economics of Chocolate
The following is excerpted from The Economics of Chocolate which provides an economic analysis, as well as an interdisciplinary overview on all things chocolate. We are constantly being told that chocolate is bad for our health– but is it bad for our mind? Continue reading The Experience of Chocolate Craving
Barry Callebaut scientists invent chocolate that doesn’t melt – and it could be a sweet game changer. Continue reading Barry Callebaut invent chocolate that doesn’t melt
London gallery opens Sensorium to explore whether taste, touch, smell and sound change the way people experience art. Continue reading Chocolate with your Bacon? Tate Britain’s feast for the senses
Anti-ageing chocolate which reduces wrinkles developed by Cambridge University spin-off [/caption]A daily 7.5g bar of the chocolate can change the underlying skin stucture of a 50 year old to that of someone in their 30s, say developers. Continue reading Anti-ageing chocolate which reduces wrinkles
Science says eating popcorn at the movies makes us immune to advertisements.
Researches at Cologne University, Germany, have discovered that snacking whilst at the cinema significantly disrupts the effectiveness of pre-movie advertising. Their findings show that whenever our brains are introduced to a new brand name we will subconsciously simulate its pronunciation. This then helps the message become engrained in our minds, which in turn benefits advertisers.
Eating popcorn whilst pre-movie adverts are showing interrupts the subconscious act of brand pronunciation and therefore reduces the adverts effectiveness.
In order to prove this theory was correct, the researchers took 96 people of mixed gender and race to the movies. Half the participants were given popcorn and the other half a sugar cube. The sugar cube dissolved quickly leaving the mouth free to move during the commercials. The popcorn however, lasted the duration of the commercials plus more.
A week following the experiment, the participants were presented with images of a series of products, of which only half had been advertised within the session. They were then asked to indicate the products, which interested them.
The participants who had received only the sugar cube showed positive physiological responses towards the advertised products. Due to their mouths being free to simulate the pronunciation of the advertised brands, the sugar cube participants had a subconscious familiarity with the product names. The participants who had received popcorn showed no such advertising effect.
In conclusion, the activity of eating popcorn disturbed the inner speech, which enables brands to remain subconsciously familiar within the brain. This therefore reduces the effects of visual advertisement.
Sources: University of Cologne: Popcorn in the Cinema.